This following is an excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here. Eye tracking is a great tool that provides more insight into consumer behavior. Online marketing guru Neil Patel in “8 Powerful Takeaways from Eye Tracking Studies” summarizes the findings for website design. First … Continue reading Web Design Factors That Influence User Behavior (Part 4)
This following is an excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here. Let’s talk about all those available pixels. In “Homepage Real Estate Allocation”, Jakob Nielsen says that “websites spend too little homepage screen space on content of interest to users and fail to utilize … Continue reading Web Design Factors That Influence User Behavior (Part 3)
I ran across this article describing how a coffee pod manufacturer has called out Keurig for rigging their coffee makers to only work with Keurig brand K-cups. The point clearly made that "The K-Cup patent expired in 2012, leaving Keurig in a bind. Rather than embracing manufacturers and offering lower-priced licenses, the company decided to … Continue reading The Freedom Clip Breaks Coffee Pod DRM Because Java Wants To Be Free, Man
JoAnn C. Burnett, MS-IMC, CDMP, PCM 