Shooting Scripts

This week's assignment for IMC-634 Digital Storytelling involved reverse engineering shooting scripts from existing 30-second commercials. Here are my selections, and their basic scripts: #1 - PETA "98% Human" -- https://vimeo.com/66718283 #2 - Hyundai Genesis - Dad's Sixth Sense -- https://youtu.be/Q2HywcQOjU8 Reference: YouTube. (2014). Super Bowl 2014 Commercial – Hyundai Genesis – Dad’s Sixth Sense. Retrieved …

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Creative Briefs

Image Source: justcreative.com This week's Digital Storytelling assignment is developing creative briefs. Here's my 2 clients: #1 – West Virginia Tourism (www.wvtourism.com) Focus: Headline – “It’s what you won’t find here that matters” – The video will focus on the aspects of tourism that will not be part of the West Virginia experience. Scenes of …

It’s a Spring Thing

Spring is my favorite season, and it marks the beginning of a period of high productivity for me. I've collected some IMC tips and ideas from a variety of great sources that I hope will give you some new energy or idea for your business.