A comprehensive Brand Audit conducted for BlackBerry Limited, a challenger brand in the mobile device and software industry. The brand has experienced great highs and great lows since its beginning in 1999. Prior to 2011, it was an industry leader...
The final shooting script for West Virginia Travel & Tourism's digital story...
As we approach the final project for Digital Storytelling, we are sharing our first drafts of our approach and scripts. My approach is a fictional one. Comments welcome. I will be refining this video project for submission next Monday. My creative revisions have led me to a theme that incorporates the “almost heaven” association with … Continue reading Creative Approach for West Virginia Travel & Tourism
This week's assignment in Digital Storytelling was the editing of an interview transcript to reverse engineer a shooting script.
This week's assignment for IMC-634 Digital Storytelling involved reverse engineering shooting scripts from existing 30-second commercials. Here are my selections, and their basic scripts: #1 - PETA "98% Human" -- https://vimeo.com/66718283 #2 - Hyundai Genesis - Dad's Sixth Sense -- https://youtu.be/Q2HywcQOjU8 Reference: YouTube. (2014). Super Bowl 2014 Commercial – Hyundai Genesis – Dad’s Sixth Sense. Retrieved … Continue reading Shooting Scripts
Image Source: justcreative.com This week's Digital Storytelling assignment is developing creative briefs. Here's my 2 clients: #1 – West Virginia Tourism (www.wvtourism.com) Focus: Headline – “It’s what you won’t find here that matters” – The video will focus on the aspects of tourism that will not be part of the West Virginia experience. Scenes of … Continue reading Creative Briefs
Spring is my favorite season, and it marks the beginning of a period of high productivity for me. I've collected some IMC tips and ideas from a variety of great sources that I hope will give you some new energy or idea for your business.
This week’s IMC-634 Digital Storytelling assignment asked for a review of commercials that intentionally minimized product information. The following 3 came immediately to mind: Kmart’s “Show Your Joe” Christmas commercial was aired in November of 2013. I was highly amused and somewhat shocked when I first saw it on television. The commercial shows a line … Continue reading Commercials that aren’t about their products…
I confess… a shopping break is restorative for me. Can anyone else relate? It seems I'm far from alone in enjoying both on and off-line "retail therapy". Research indicates that it really does help alleviate feelings of sadness and spark our motivation. I know it works for me! New research has found that retail therapy … Continue reading The NEW Retail Therapy
This following is the final excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here. ~by JoAnn Carpenter One of the most effective ways to test user behavior is always going to be trial and error. Therefore, website redesign presents us with a valuable opportunity. Hoa Loranger in … Continue reading Web Design Factors That Influence User Behavior (Part 5)
JoAnn C. Burnett, MS-IMC, CDMP, PCM 