Web Design Factors That Influence User Behavior (Part 5)

This following is the final excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here.  ~by JoAnn Carpenter   One of the most effective ways to test user behavior is always going to be trial and error. Therefore, website redesign presents us with a valuable opportunity. Hoa Loranger in …

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Web Design Factors That Influence User Behavior (Part 4)

This following is an excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here.   Eye tracking is a great tool that provides more insight into consumer behavior. Online marketing guru Neil Patel in “8 Powerful Takeaways from Eye Tracking Studies” summarizes the findings for website design. First …

Web Design Factors That Influence User Behavior (Part 3)

This following is an excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here.   Let’s talk about all those available pixels. In “Homepage Real Estate Allocation”, Jakob Nielsen says that “websites spend too little homepage screen space on content of interest to users and fail to utilize …

Web Design Factors That Influence User Behavior (Part 2)

This following is an excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here. Employing design styles that make text easily scannable will also assist users in finding relevant information, hopefully helping them decide to stay longer on the website. Examples are highlighting keywords, using meaningful sub-headings and …

Web Design Factors That Influence User Behavior (Part 1)

This following is an excerpt from my final paper for IMC-635 Visual Information Design. You can read the entire paper here. Influencing user behavior is of primary interest to marketers and advertisers, and visual information design holds the keys to do just that. How users respond to the information presented on their computer screens is …